Internet Marketing and Search Engine Optimization White Papers & PDFs

Internet Marketing and Search Engine Optimization White Papers & PDFs

I enjoy Search Engine Optimization White Papers PDFs. They, along with SEO Infographics have become my go-to standard for finding out the latest trends and changes in the SEO realm.   While I still check many of the SEO blog sites, these PDF’s have become the most detailed way for me to dig deeper into my trade. Studies on SEO and professional opinions on all things Internet related whether the topic is about Social, Local, Mobile, Schema, Competitive Research or PPC these PDFs are in depth and a lot of man hours goes into creating them.

I realize some PDF’s can be a bit sales-oriented, but aside from that, they are usually very attractive with very legible fonts full of graphs, polls, theories, tips, tricks and more that makes the learning experience deeper.

Below are some of my current favorites.

PDFs

Company Pages Playbook

Bidding-and-Optimization

Facebook Ad Playbook

SocialMediaMarketingIndustryReport

WPmachine-25-ways-to-increase-website-traffic-guide

RSGuide 7 Tools To Become More Productive On Social Media

A-Z of Passing the Google Adwords Exam

Social Media Strategy

PPC 101

SEO Tools

State Of Socia lMedia

Customer Analytics

Guide To Google SEO Ranking – 200 Ranking Factors [Infographic]

Google’s 200 Ranking Factors

I’ve seen hundreds of SEO Infographics over the past few years, this one has to be in my Top 5 All-Time Favorites if not my single All-Time Favorite.

The Folks at SingleGrain and Backlinko have really outdone themselves with this one. Although I believe there are closer to 500 ranking factors (must include humans and RankBrain) used in Google’s constantly updated and upgraded algorithms, this infographic makes for a very good start for beginners and experts alike.

Beginner's Guide To Google SEO

Beginner’s Guide To Google SEO