Internet Marketing and Search Engine Optimization White Papers & PDFs
I enjoy Search Engine Optimization White Papers PDFs. They, along with SEO Infographics have become my go-to standard for finding out the latest trends and changes in the SEO realm. While I still check many of the SEO blog sites, these PDF’s have become the most detailed way for me to dig deeper into my trade. Studies on SEO and professional opinions on all things Internet related whether the topic is about Social, Local, Mobile, Schema, Competitive Research or PPC these PDFs are in depth and a lot of man hours goes into creating them.
I realize some PDF’s can be a bit sales-oriented, but aside from that, they are usually very attractive with very legible fonts full of graphs, polls, theories, tips, tricks and more that makes the learning experience deeper.
Below are some of my current favorites.
Company Pages Playbook
Facebook Ad Playbook
RSGuide 7 Tools To Become More Productive On Social Media
A-Z of Passing the Google Adwords Exam
Social Media Strategy
State Of Socia lMedia
I’ve found myself addicted to all of these free PDFs that come from SEO companies simply for filling out my Name, Address & Phone in a form. Just fyi, I do give my real info and the companies rarely bother me. Win-win!
Although I usually scroll through the PDFs pretty fast, there is a ton of great information here that would really take weeks to absorb.
If you have any other PDFs similar to the ones below, hit me up, I’d love to scroll through them. I know I got more than the ones below, just havng a bit of a problem finding them. Hence, this post.
RSGuide_7 Tools To Become More Productive On Social Media
Adobe Digital Trends Report 2015
This is the type of SEO opportunity that I am a perfect fit for and can really sink my teeth into:
A growing Internet marketing company for search engine optimization and social media services, offering many creative services for building popularity on major search engines and creating buzz through social media channel development. We work with both product and service websites, implementing a variety of solutions for small to large businesses, and have some of the most competitive generic terms in top placement for our existing clients. We are currently seeking a full-time SEO and Social Media Marketing Specialist in house with 2 to 3 years of experience.
The candidate for this position will have to be a creative, self motivated person that can be flexible in his or her writing skills for multiple topics, build effective metadata through keyword research, and be able to meet deadlines for current and new client marketing agendas: Building and managing social media campaigns, creating blog reviews, tweeting and posting to Facebook, and managing Pay Per Click campaigns. The individual should be able to multitask, to interact with clients at a very fast pace, and to help build an infrastructure for our company to run off of as we grow our client base.
Responsibilities Will Include:
- Press release writing
- Blog writing
- Being able to write multiple articles on the same topic
- Development of effective linking strategies
- Write product details for e-commerce websites
- An understanding of Google analytics
- Build effective keyword research
- Develop applications for Facebook
- Social media marketing skills for both Facebook and Twitter
- Create custom reporting through Google Analytics for clients
- Build creative metadata for search engines
- Work in Excel spreadsheets
- Work with Microsoft Word and Notepad
- Strong client interaction on all SEO and social media topics
- Check all materials before submitting them for website implementation.
- Able to work directly with clients and deliver
- Work within WordPress back ends
- Basic HTML skills
- Must be a team player and able to meet deadlines